Supply and Demand
Equilibrium price and quantity; shifts versus movements.
Prices in a competitive market come from the interaction of buyers and sellers. The demand curve slopes down: as price falls, people want more. The supply curve slopes up: as price rises, producers offer more. The equilibrium is the price at which quantity demanded equals quantity supplied, so there is no shortage or surplus.
A change in the good's own price moves along a curve. A change in anything else, such as income, tastes, input costs or the price of related goods, shifts a whole curve and creates a new equilibrium. Price ceilings below equilibrium cause shortages; price floors above it cause surpluses.
Key ideas
- Equilibrium: set and solve for price.
- Demand shifters: income, preferences, prices of substitutes and complements, expectations, number of buyers.
- Supply shifters: input costs, technology, taxes and subsidies, number of sellers.
- Demand up raises both price and quantity; supply up lowers price and raises quantity.
Worked example
Demand is and supply is . Find the equilibrium.
- Set equal: .
- , so .
- .
- Check: .
Answer: ,
Common mistakes
- Calling a price change a shift in demand rather than a movement along it.
- Assuming a ceiling above equilibrium has any effect.
- Mixing up which curve a cost change shifts (it shifts supply).
Practice questions
Try each one, then open the answer. Numerical answers on this page are verified by an automated calculation check.
1.Equilibrium price for and .
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2.With and , the shortage at a ceiling of .
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3.Equilibrium quantity for and .
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